Why the nation was avidly watching The Voice, Britain's Got Talent or a heady, back-to-back, Sky Plussed version of both last Saturday night I do not understand. For there was a heated finale playing out in my own living room worthy of any slickly choreographed light show or swaying gospel backing choir. The. Final. Logo. Decision.
Yes, I did it. After going through a whole block of Post-Its and bullying anyone within spitting distance to give me an opinion I finally went ahead and formed an opinion of my own. After all, it's me who's got to be happy looking at it several years ahead when my business has dramatically morphed into a multi-million dollar empire. It's me who's got to slap it on everything related to my professional identity. And I am happy with it. I am excited about it. It is the only logo candidate that made me actually feel something. Whether a logo should do that or not is potentially a thesis all in itself but, being a girl who follows her heart, I have done just that.
So now is about the time I should be publishing it to the world, isn't it? And while we're on with it, why not actually tell people what my business is all about? Erm, well, no, actually. And there are two reasons for this:
1.) I am going to apply for a Trademark for my logo so nobody can nick it, meaning publishing it before that point, to all you good people, whilst I trust you all implicitly, would be rather dumb.
and . . .
2.) When I'm ready to go I want to be really ready to go with all whistles and bells and frills and cherries on top and a slickly choreographed light show and a swaying gospel backing choir etc etc. Considering I have yet to print a business card or buy a domain name, all of this may have to wait a few weeks / months.
Oh, and there's a number 3.)
3.) Big Tot and Little Tot don't appear to be going away.
Not that I'd ever, ever want them to, of course. But the fact remains that they are a wonderfully permanent fixture in my life and I must learn to mould my professional life around my domestic pursuits. Mummy first and dynamic entrepreneur second. I am not the first busy, run-ragged, rapdily-ageing parent to do this and I will undoubtedly be the last. And thank goodness because some of the most fantastic business ideas have been born out of the inspirational role of being a ma or a pa.
And whilst we're on the topic I'll raise a glass to my own inspirational pa who passed away last September. What a man. It would have been his birthday today so I'm celebrating with a whisky and diet coke (he was a single malt kind of guy and would not be amused by my cheap, uneducated palette). He was a whizz with graphic design and I could do with some kind of divine communication right now to get a few hints and tips on all my business-related design conundrums. Although I'm sure he's much too busy partying on up there with Steve (Jobs), Jimmy (Stewart), Duke (Ellington) John (Lennon) and Marilyn (Monroe, of course) to engage in any immaculate communication with me. Exactly how it should be.
So I will just be happy that I've inherited his eye for design and carry on as I have been. A whole lot of parenting, a healthy dash of marriage, a drop of business planning and a good slosh of being my Dad's daughter.