Wednesday, 19 March 2014

Defining Moment from a Marketing Mum

We all have those utterly defining moments as mothers. You know, those moments when the guilt, the responsibility, the joy, the guilt, the terror or the absolute unquestionable love smacks us in the face and momentarily takes our breath away. Know the ones I mean? I bet you've got a million to choose from.

Because it's the month of March, the month of International Women's Day (rock on), Mother's Day (chill out) and, let's not forget pancake day (pig out!), I've asked some mums I know and admire to share a defining moment on the Cool Rule blog. I, myself, am usually unashamedly taking advantage of the blogosphere to share my own never-ending defining moments, so I thought it was time to let somebody else have a go.

Today, it's Maxine Johnston from Maxine Johnston Marketing.What Maxine doesn't know about marketing and promoting small businesses quite simply isn't worth knowing. And, according to her nine-year-old daughter, she's really rather cool too. So let's see what kind of moment makes Maxine step back in awe at the role of being a mum . . .

My name is Maxine and I am mum to my gorgeous nine year old daughter. When Abi kindly asked me if I’d like to write about my defining moment of being a mum, I really couldn’t pick just one so I thought I would chat to you about a defining 'thing' we have in our house. 

Since I can remember music has been a big part of my life. I have been reliably informed by my parents that when I was brought home from the hospital as a baby, I was immediately played some Paul Simon. Since then music has shaped my life in so many ways. Thanks to my parents I have a broad range of tastes when it comes to music and with the exception of jazz (sorry jazz fans!) I will listen to just about anything.

Maxine with her daughter as a toddler


I wanted to bring my daughter up with the same ideal and she too will also pretty much listen to anything from Beyonce to BB King.

All my friends and family know I also love to sing and dance to any music that happens to be playing. I feel I have finely honed skills in both singing and dancing (although those closest to me feel these skills possibly need honing some more!). Most nights before bedtime my daughter and I sing and dance without a care in the world, along to carefully chosen tracks belting from You Tube.

The other night we were singing and dancing along to Olly Murs and I looked at her and she looked so unbelievably happy. Like any mum, I had a pile of dishes to do, work emails to answer and we needed to start the daily bedtime routine but none of that even mattered.

I took a moment to realise that I won’t get this time back. Soon she won’t want to sing and dance along with her embarrassing old mum. So for now we are proudly singing and dancing in our household. And we make no apologies for it!

Dancing is always best when cake is involved

Maxine, we are totally with you on this one. There can never be too much singing and dancing in a household! Maybe we'll put it as a rule in the next edition of The Cool Rule Book!

If you want to speak to Maxine about the marketing needs of your business, just contact her on or on 07582 955 800.

If you'd like to share one of your own defining moments as a mum, just email with 100-500 words and one or two photos of you and your children. If you have your own business, I'd be happy to feature information about that too.

And now you can check out The Cool Rule Company's amazing range of happy living products at, Like us on Facebook and Follow us on Twitter!

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