Defining Moment from a Marketing Mum

We all have those utterly defining moments as mothers. You know, those moments when the guilt, the responsibility, the joy, the guilt, the terror or the absolute unquestionable love smacks us in the face and momentarily takes our breath away. Know the ones I mean? I bet you've got a million to choose from.

Because it's the month of March, the month of International Women's Day (rock on), Mother's Day (chill out) and, let's not forget pancake day (pig out!), I've asked some mums I know and admire to share a defining moment on the Cool Rule blog. I, myself, am usually unashamedly taking advantage of the blogosphere to share my own never-ending defining moments, so I thought it was time to let somebody else have a go.

Today, it's Maxine Johnston from Maxine Johnston Marketing.What Maxine doesn't know about marketing and promoting small businesses quite simply isn't worth knowing. And, according to her nine-year-old daughter, she's really rather cool too. So let's see what kind of moment makes Maxine step back in awe at the role of being a mum . . .


My name is Maxine and I am mum to my gorgeous nine year old daughter. When Abi kindly asked me if I’d like to write about my defining moment of being a mum, I really couldn’t pick just one so I thought I would chat to you about a defining 'thing' we have in our house. 

Since I can remember music has been a big part of my life. I have been reliably informed by my parents that when I was brought home from the hospital as a baby, I was immediately played some Paul Simon. Since then music has shaped my life in so many ways. Thanks to my parents I have a broad range of tastes when it comes to music and with the exception of jazz (sorry jazz fans!) I will listen to just about anything.

Maxine with her daughter as a toddler

 











I wanted to bring my daughter up with the same ideal and she too will also pretty much listen to anything from Beyonce to BB King.

All my friends and family know I also love to sing and dance to any music that happens to be playing. I feel I have finely honed skills in both singing and dancing (although those closest to me feel these skills possibly need honing some more!). Most nights before bedtime my daughter and I sing and dance without a care in the world, along to carefully chosen tracks belting from You Tube.

The other night we were singing and dancing along to Olly Murs and I looked at her and she looked so unbelievably happy. Like any mum, I had a pile of dishes to do, work emails to answer and we needed to start the daily bedtime routine but none of that even mattered.

I took a moment to realise that I won’t get this time back. Soon she won’t want to sing and dance along with her embarrassing old mum. So for now we are proudly singing and dancing in our household. And we make no apologies for it!

Dancing is always best when cake is involved

Maxine, we are totally with you on this one. There can never be too much singing and dancing in a household! Maybe we'll put it as a rule in the next edition of The Cool Rule Book!

If you want to speak to Maxine about the marketing needs of your business, just contact her on maxine@maxinejohnstonmarketing.co.uk or on 07582 955 800.

If you'd like to share one of your own defining moments as a mum, just email abi@thecoolrulecompany.co.uk with 100-500 words and one or two photos of you and your children. If you have your own business, I'd be happy to feature information about that too.

And now you can check out The Cool Rule Company's amazing range of happy living products at thecoolrulecompany.co.uk, Like us on Facebook and Follow us on Twitter!

Birthday Blog Post No. 11

Well it's the end of the month and that means the end of The Cool Rule Company's birthday celebrations (blub!).

So to round things off I've lined up the perfect guest blogger. Heather Carter is a life coach and motivational trainer specialising in Emotional Freedom Technique. I saw her speak recently and was so wowed by her that I just had to include her in this guest post series. Enjoy!
 

Hi, I'm Heather and I met Abi recently at a Teesside Inspire meeting where I was the guest speaker. I was giving a talk about procrastination. But just because I know a lot about the topic doesn’t mean I’m always perfectly well organised or on time. In fact, I was within a whisker of being late with this guest blog! Why? Because I made a note in my diary of the day it was due but I didn’t schedule time actually to write it: the most basic of mistakes!

Heather taking her blog post to the wire

But do I have to be 100% perfect? No! Of course not. Who is?


And am I beating myself up because I made a fundamental and potentially embarrassing error? NO! What would be the point?


I’ve learned from it, and that’s the bit that matters. It was simply a timely reminder to practice what I preach (organisation, planning, forgiveness, acceptance, laughter, allowing).

Go on- laugh at those missed deadlines!

I could have chosen to feel angry and negative about myself for my failure, and for having to knuckle down NOW to an unscheduled task, (and anger, like happiness, is always a choice).  But being angry or coming up with excuses wouldn’t have changed the fact that I had nearly let Abi down. However, it would have put me under extra pressure and would have stifled my ability figuratively to sharpen my pencil and get on with the task in hand. So I calmly and gently faced the error, gave it my curiosity, examined it with an open mind and allowed the solution to flow into me.

Make space in your mind for the good stuff

The mistake itself was the inspiration I needed for the promised blog post on acceptance and allowing! (Accepting I had made a fundamental error and letting go of any negative emotion surrounding it; allowing inspiration to flow into the space in my head where a negative response could have been).


It was my emphasis on the importance of ‘allowing’ that Abi loved about my talk in June, which brings me neatly to what I loved about Abi’s fabulous Cool Rule Book when I saw it that day. I instantly loved the freedom built in to the framework of the book; the way her design signposts ideas and inspiration whilst creating space for the child’s own unique voice. I love the space she leaves for recording those truly individual decisions with quirky photographs or creative drawings. I love that every book of Cool Rules is a one-off; a unique record of one child’s earliest steps on the journey towards self actualisation and self respect.

Big Tot's on his way with his Cool Rule Book

I really don’t think it’s an exaggeration to reflect that The Cool Rule Company helps to lay down the foundations for a family’s future ability to live in harmony through resolution and respect – and from there for the child to grow through life with the confidence that grows from an innate sense of self and others. From Cool Rules Cool Rulers will grow – so I can think of at least one very new young person who should receive one asap!





Heather, thanks so much and I think most of us could learn from your inspirational philosophies, especially us parents of little people who have our endurance and patience stretched as a daily practice!

Check out why Heather gives The Cool Rule Book such a glowing report at www.thecoolrulecompany.co.uk - you're bound to find at least one product to delight a tot in your life!

If you'd like to know more about what Heather does, you can visit her website at www.readyforchangenow.co.uk or by emailing her at Heather@readyforchangenow.co.uk
 
Heather will be giving a talk on procrastination to the Darlington Inspire Network on Thursday 12th September at 10am.

Heather will also be giving a free workshop on 'Health From the Inside Out' at Teesside University’s Darlington Campus on Thursday 22nd August at 5.30 and 7pm (email for confirmation of date and time), looking at the way emotions affect health and wellbeing including weight loss and gain. An 8 week weight balancing programme will start in September (dates TBA – please email for information).

Birthday Blog Post No. 10

Today's guest blogger is extra special because she has played a starring role in helping The Cool Rule Company become what it is today. Anne Livesey has been my mentor, my agony aunt, my business planner and all-round expert at keeping me sane during the last year or so.


Hello my name’s Anne, and, up until a couple of months ago, I was an Enterprise Coach and Mentor at Derwentside Enterprise Agency. That’s me, Abi and Big Tot in the picture.

Basking in the coolness of the Cool Rule Book

Currently I am the Business Manager at CHUF – the Children’s Heart Unit Fund at the Freeman Hospital in Newcastle. We raise money to help babies, and children who have to undergo heart surgery and transplant. You can follow us on Twitter, @CHUFOfficial (please!).

An amazing cause

I’ve always been self employed and employed while bringing up my two children (who have both now left home…it’s so quiet…I almost feel redundant, well almost, until some kind of crisis arises).

In the past five years, alongside being employed as an enterprise coach, I also set up and run my own business, Gift in a Tin. At Gift in a Tin we provide a range of beautiful, handpicked gifts which are encased in elegant tins and personalised with a special message. It's the perfect answer for any special occasion.






    

Beautiful gifts encased in elegant, personalised tins

Abi and I met over 18 months ago, on a cold February day in Consett (yes, I know what you’re thinking: that’s odd, Consett is normally so warm and sunny!).

As we sat and chatted, Abi told me all about her plans for her new business, The Cool Rule Company. Her enthusiasm immediately drew me in, and I was hooked! We just needed to devise a plan to pull everything together and unleash this amazing product range on the world!

Our first challenge was what the Cool Rule Book would actually look like, and how to get just a few samples printed. We used our Mumpreneur group to feed back to Abi, and she also ran a national trial which was very successful.

The final version of The Cool Rule Book

This was real start-up phase.

Abi was relying on me as business coach and mentor (and business owner) to listen and impart pearls of wisdom. But it was clear to me; Abi was a very intelligent, creative sort, who had run successful businesses before. She had fantastic dreams, was overflowing with creative ideas, my job was simply going to be to harness all that wonderful enthusiasm, and just, well, be there.



We set about devising how to let the world know about the Cool Rule Book. There were social media marketing master classes from the amazing Pascal Fintoni and bookkeeping and finance with the all-knowing Jackie Oxley. So I can’t lay claim to be the only person who supported Abi on her journey.

But I am very proud to say that Abi has done an amazing job with her brand and her product development over the past year (I really love the reward charts). Her life is busy looking after Big Tot, Little Tot, and Turkish husband,  but Abi works long hours and never gives up. She is a true entrepreneur with natural grit and determination.

Can you see the grit and determination?

Now, a year on, Abi has moved on from being a start up, and has found new connections who will help drive the business on and I know she will make a terrific success of The Cool Rule Company.

Anne might have to do a stint here

 My brief was to tell you all about me and my amazing products (Abi’s words, not mine). But that’s not why I wanted to write this blog – it’s just not about me. But with the risk of incurring Abi’s wrath and being sent to the naughty step, if you want to see more about what I do, you can find me on Twitter at @giftinatin or www.giftinatin.com


Anne, thank you so much for an overly-complementary blog post (two minutes on the naughty spot will do!) and thank you for every minute you've spent helping me since I made that call to you just over a year ago. Folks, if you want to check out Anne's fantastic gift range visit the Gift in a Tin website today, and don't forget about her amazing fundraising work at the Children's Heart Unit Fund.

If you're looking for ways to celebrate your toddler's behaviour, and promote happy family living in your home, visit thecoolrulecompany.co.uk - enjoy!

Birthday Blog Post No. 5

On today's blog post, I'm really happy to welcome yet another marvelous entrepreneur to help celebrate The Cool Rule Company's first birthday. It's Carrie Dennison from Press for Design and believe me, without her, you may not even have had any of the Cool Rule products in your life. I'll let her tell you all about it . . .



Hello! I’m Carrie and I’ve been running a graphic design business called Press for Design for nearly two years now.

Carrie - the brains and creativity behind Press for Design

There are two distinct sides to my business. One is the graphic and web design side, where I work with other businesses to create their websites, adverts, brochures, leaflets, business cards, etc.  I also train people in setting up their own Wordpress websites.

The other is the art side, where I create lino cut artwork and illustrations and sell them through my own site, Etsy and local craft markets. With all that going on, you can imagine that there’s never an uncreative moment in the Press for Design studio!

A selection of Press for Design's work

My aim behind Press for Design is to provide a friendly, approachable, yet professional, graphic design and web design service for local sole traders and small start up businesses.  I aim to make the design process easy and understandable and keep my clients updated with how their project is progressing.

When I was first starting out, I received plenty of help and advice from the lovely ladies at the Derwentside Enterprise Agency. And this was where I first met Abi.

I immediately spotted a kindred artistic spirit, and loved the idea of the Cool Rule Book.  At the time, Abi was in need of some scanning equipment so that she could get her fab products on the market, so I was happy to help her out and get all those gorgeous designs scanned and in digital form for her.  As well as business talk, over the year we’ve also had some lovely chats over a cuppa about life and where it take us.

These guys would never have been scanned without Carrie!

Although I don’t have children, I love the creative aspect of the Cool Rule Book. Now here is a book that children can engage with and customize to make it their own. The Cool Rule Poster and Reward Charts are especially fun - plenty of scope to get creative and also a wonderfully fun addition to any child’s wall.

The Cool Rule Poster and Reward Charts

 I’m a firm believer in displaying children’s creativity everywhere! I also love the fact that the book, charts and poster will be a wonderful reminder of all the fun things children got up to when they were young. With her Cool Rule range, Abi is creating plenty of wonderful memories for families to look back on.

I’m currently expanding my business offer and after having held successful Wordpress masterclasses at Derwentside Enterprise Agency I am now providing one-to-one Wordpress training for sole traders and small companies who would like to take advantage of Wordpress's free website hosting and have full control of their website content.

On the art side, I’m now creating downloadable digital stationery, where you can print out gorgeous letter paper and envelopes whenever you like.

Part of Press for Design's collection of downloadable stationery

It’s been fantastic seeing how much The Cool Rule Company has grown over the past year, and here’s to a very happy first birthday with many, many more to come!


Thanks so much Carrie. I'm so glad we've been able to work together and I'm sure I'll be knocking down your door again in the near future for yet more graphic design and technical expertise! And take it from me folks, working with Carrie is a dream.

If you want to check out Carrie's work, or get in touch with her, here are the links you need:

pressfordesign.co.uk
facebook.com/pressfordesign
twitter.com/pressfordesign
pressfordesign.etsy.com

And if you want to browse the Cool Rule range and see how you can transform the life you share with your toddler, skip on over to thecoolrulecompany.co.uk