Birthday Blog Post No. 1

A Word from the Chillipeeps Lady!

Today is the first in our special series of blog posts to help celebrate the first year of The Cool Rule Company. Claire Mitchell from Chillipeeps has been kind enough to take time to write a few words and show you why she has been such an inspiration to me during my first twelve months in business. Enjoy!

Hello, my name is Claire Mitchell and I am the Inventor of the multi-award winning Chillipeeps Teat.

Claire and the genius Chillipeeps teat

The Chillipeeps teat attaches directly to cartons of ready-made formula and Volvic and Evian water bottles. We also have a Sterilised Teat and are about to launch the Chillipeeps Spouts for 6m+.
We now trade globally and have huge plans for the future to create a real difference for our babies.

The teat and the spout in action

It all began with a real ‘Eureka!’ moment when we had just set off late to a family party with our beautiful baby daughter. I knew I had cartons of ready-made formula in the car but I couldn’t remember if I’d picked up the clean sterilised bottle which I’d painstakingly prepared. I asked my husband if he’d picked it up, he hadn't and tried to convince me I definitely would have. So whilst I made him rummage through the baby bag to check, I ranted ‘Why hasn’t anyone invented a teat that can directly attach to the carton?’ It turned out I had picked up the bottle and off we went to the party.

Six hours later when the party was over and we got into the car, I told Rob I couldn’t stop thinking about it. Rob had already forgotten. ‘Why hasn’t anyone invented a teat that attaches directly to the cartons?’ We discussed it all the way home and after a little bit of research online, realised we may have come up with a good idea.

The result of that 'Eureka!' moment

I contacted Peter Jones from Dragons Den that evening and asked him to get in touch. His automated email response gave me the first steps of advice to contact the Patent Office and from there Chillipeeps was born. Genius!

I first met Abi and her funky Cool Rule Company at a local baby and toddler show, where I had gone to give away some Chillipeeps Teats and Abi had a stand. I was immediately drawn to see what she was up to. The branding was so vibrant and intrigued me as to what it was.

The branding that captured Claire's attention

Once Abi showed me the concept of The Cool Rule Book and her reward charts, I loved it. Having a little one myself, I just got it. I quizzed Abi a bit about what her plans were for the future and taking it to a larger audience and offered her my business card. Abi didn’t contact me straight away, which was a good thing as in the meantime I became a Mums Club Top 100 Business woman and within the 100 found a fabulous contact for Abi.

The Cool Rule Book for parents & toddlers

I hoped Abi would make contact one day and I’d have the opportunity to introduce them. Abi did finally get in touch and I gave her the belief and confidence to think big and I introduced her to my special contact, the Dodo Pad founder Rebecca. Fate works in fabulous ways and Rebecca was a perfect contact for Abi, to advise her on moving to a bigger stage.


Thanks so much Claire . . . it's been great to hear from you. And thank you for all your help and support to get The Cool Rule Company where it is today!

The next blog post is from a very talented paper artist, Poppy Lee. Check it out on Monday 8th July!

If you want to follow Claire and her Chillipeeps journey, use these links:

chillipeeps.com
Facebook.com/ChillipeepsTeats
Twitter.com/Chillipeeps

To find out what The Cool Rule Company can do for you and your toddler, visit thecoolrulecompany.co.uk

Too Boost or Not to Boost? - Day Eight

Today I have assumed my role as professional-entrepreneur-type-person. And what a refreshing change. I love my kids, really I do. But sometimes it's just the tonic I need to get out of the house for the day and focus on my business.

I've been to a nursery trade fair in Harrogate really just to take a look around. The fair was a massive event and far bigger than anything The Cool Rule Company has exhibited at to date. But I can dream, can't I?

Silver Cross, Phil & Ted's, Trunki, Fisher Price, Tomy - all the big names were there. With eight different exhibition halls, I had quite a trek to get round the whole thing and after about five minutes I was cursing my choice of shoes. The highest heels I own were not having the desired business-like demeanour I'd imagined at seven o'clock this morning.

Anyway I was glad of my protein-rich breakfast because it saw me through to my very swanky lunch. No I did not sit making some crucial business deal over a glass of champagne and a complicated-looking sandwich in one of the exhibition centre's classy cafes (and honestly, I did see people doing just that). No, I was boosting my body thank you very much and that required a body-boosting meal which was simply not catered for in those cafes, no matter how classy they might be.

So I sat in the car with a box of Quinoa and veg. Now how glamorous is that?

Breakfast: Salmon fillet, blueberries & blackberries, Lunch: Quinoa & roasted veg, Dinner: Cod fillets with oven baked ratatouille, sugar snap peas & rocket salad

And bearing in mind I was charged £1.65(!) for a teeny tiny bottle of mineral water inside the exhibition centre, it's a small mercy that they didn't cater for my detoxing requirements.

Travelling home in the car, I chewed on a a celery stick (oh yes, I'd come prepared) to ward off any travel-related cravings. Imagine what I would have done before this detox! I would have most likely stopped at a garage for a Diet Coke, maybe some 'sucky' sweets or a couple of chocolate bars. All things I would not have any actual need for but there's just something about driving along a motorway which seems to warrant the absentminded consumption of sugary nasties.

The question that I'm dealing with now is: will I be able to keep this up? I wait with baited breath for Helen McCrea's Body Boost maintenance plan which I'm just hoping will give me further support past these ten days. We all know there's nothing wrong with indulging in your favourites now and again, but so far this detox has shown me I can break those habits I thought were unbreakable. I mean look at me now . . . I'm blogging away to my heart's content and there's not a hot chocolate with marshmallows in sight!

Your name's not down, you're not coming in

Go well,

Abi


Transform the life you share with your toddler at www.thecoolrulecompany.co.uk

Discover the amazing talents of Helen McCrea at www.femalefitness.co

Olympic-Stylee

It's here folks. It's finally here. No, no, not the Olympics. You may think Michelle Obama is travelling to the UK for this Friday's opening ceremony. And she may think so too, but she hasn't yet heard about The Cool Rule Company and when she does she might just rethink her schedule.

I mean the build-up's been second to none. A whole year of dramatic events. Let's take a re-cap:

• Highly-strung three-year old (Big Tot) spins his tantrums into whole new orbit when his baby brother (Little Tot) comes along

• In a final act of desperation the exhausted, exasperated parents involve Big Tot in making a scrapbook of rules, consequences and photos of his world

• Said scrapbook adapts nickname of 'The Cool Rule Book' and becomes Big Tot's favourite thing (apart from Super Mario)

• Exhausted, exasperated parents become slightly less so

• Said scrapbook becomes aid to celebrate everything Big Tot can do well and a tool to help him learn what else is expected of him

• Said scrapbook attracts 'oohs' and 'aahs' from other equally exhausted parents

• Feeling all entrepreneurial, slightly-less-exhausted-mum shamelessly wrings dry all of the business support offered by local enterprise agency

• Wringing-dry of babysitting favours also occurs

• Blogging begins

• Business planning begins

• Slightly-less-exhausted-mum creates prototypes for other tots and runs a trial across the country

• Highly dramatised logo saga begins

• Trial gets outstanding results and indicates slightly-less-exhausted-mum should really take this idea to market

• Business planning nearly kills slightly-less-exhausted-mum (who is now exhausted again)

• Highly dramatised logo saga ends with very cool logo (energy restored)

• Overdraft is feeling the strain but slightly-less-exhausted-mum ignores it

• Business planning finished

• Website launched to the world

• Celebratory hot chocolate / wine / anything consumable to hand

And there we have it. The Cool Rule Company is officially up and running (Olympic-stylee) and ready for business.

The Cool Rule Book is my first flagship product. It is a gorgeous, glossy little book and it can transform the life you lead with your toddler. Honestly. It's that good.

It includes twenty-seven rules written with love and humour as well as spaces for your own personal rules. When you add photos of things your child will recognise, it becomes all the more meaningful. The categories cover all aspects of a child's life before school and are followed up by spaces for your own consequences of what happens when your child follows or breaks the rules.

The website tells you loads more (www.thecoolrulecompany.co.uk) and you can have a wee peep at some of the pages. It comes as a Standard Pack (with a special guide for the parents to get the most out of the book) or as a Bumper Pack (with the special guide as well as everything else you need to get started).

May I say you've been most patient over the last few months, as I have point-blank refused to reveal what my business venture has been all about. But now you know. And I hope you keep up with the Cool Rule Antics as they develop. And develop they will my friends. Develop they will.

Go Well,

Abi

Bring on the Whys

I'm finally there. I thought I might have bypassed it. I thought I might have tiptoed quietly enough past it. I thought that perhaps, with a focused, concentrated, maniacal determination I might have defied the very thing that all other parents in the history of parenting have been unable to defy. I thought I might have escaped that infamous, infantile stage of  . . . "Why?".

And, ironically, I ask myself why? Why did I think I might get away without having to answer all of the questions my child might have about the world? And more importantly, why would I want to?

To be honest, I thought Big Tot was so fascinated and consumed in his own existence that asking why wouldn't ever occur to him. He rules the world you see. Oh, didn't you know? Yes, my son is in charge of everything. From what direction we should be walking down the street to which colour spoon he (and everyone else) should eat their yoghurt with. He seems so sure of his position as Almighty Ruler and King of the Cosmos that I couldn't imagine him asking how something works or - God forbid - for somebody else's opinion.

But nope. Today he has wanted to know why over and over again. (NB: This is a heavily edited version of events)

Why No. 1
Why are men coming to our house today? Why do they need to put special material in the loft? Why does the house need to be warm? Why is it one of our needs as a human being?

Why No. 2
Why should I eat all my lunch? Why do I need to be strong? Why do I need to be a big man? Why do I need to live a long, happy life?

Why No. 3
Why was it mini-olympics at nursery today? Why did I do really well? Why did we all get medals? Why do we need to feel special?

Why No. 4 (my personal favourite)
Why are you coming in the bathroom? Why do you need to wipe my bottom? Why did I only need two wipes when I've done such a big poo poo?

The parenting experts tell us toddlers ask why because their minds are expanding quickly, they're starting to understand cause and effect, and want to engage you in conversation. That's all fantastic stuff. They also recommend that you note down their more challenging questions and go and research the answer together. So does that mean that after the toilet incident we should have dashed to the laptop and Googled 'Two Wipe Poos'?

Maybe not. I must admit though, I do love this stage. It can be tedious and sometimes exhausting. But it can also be energising, fascinating and massively amusing. Who else, other than your own child, could take you through all of those feelings in one day? In one hour? Or sometimes in just a few minutes?

Who else could ask me, just the other day with eyes as big as saucers, as blue and clear as a spring sky, "Why are you taking me to a Mummies' Business Club? Why are you being a Tronapenur?"?

So in my head I'm saying this: "Why? So I can safely pop you into the conveniently provided toddler play session, have a chat with other entrepreneurs who are mums, network, share ideas, progress my business, discover new avenues (not to mention have a cup of tea in peace) whilst taking steps towards building a successful, international, web-based business which will potentially finance an overseas property and secure the future of you and your brother as well as your dad's and my retirement."

In real life I'm saying this: "Why? Because there are cakes there. Because being a Tronapenur is fun." Oh lordy. What would the parenting experts say?


Oh who bloody cares? Big Tot and I are having fun with this one. Bring on the whys, that's what I say. My answers aren't always sensible or even credible. Sometimes I turn the why round on him and get the most amazing answers which inevitably lift my day and my spirit (e.g. "because that's why my poo poo was a clean one because Spongebob Squarepants was in my belly and cleaned it first. That's why.").

My hubby and I are getting into it too. We've had late-night philosophical discussions about why asking why is so controversial, so fascinating, such a potentially enlightening thing to do. Think about your average conversation. How much would it change if you asked 'why'? How much more would you find about the person you're engaging with and how would it change their view of you?

Of course, it's probably best done with a smile on your face and a genuinely interested tone. Try to avoid looks of disgust and incredulous gasps if you can. Don't take your cue from a toddler here. A whining 'why?' does not invite an interesting answer from anyone. Including a parent.

And I'm fully aware the whys will get more challenging. More difficult. And perhaps sometimes upsetting for Big Tot. But I'm armed with an open mind and a full heart and I will do my best to answer him. And failing that, I've always got the other Mummy Tronapenurs to give me their expert advice over a cake and a cuppa.

Go well everyone (and don't forget to sometimes ask 'why?')

Abi


Anyone interested in the 'Mumpreneur' sessions, based at Steel House in Consett, call Anne or Gillian on 01207 585802 or visit www.dida.co.uk