Friday, 5 July 2013

Birthday Blog Post No. 1

A Word from the Chillipeeps Lady!

Today is the first in our special series of blog posts to help celebrate the first year of The Cool Rule Company. Claire Mitchell from Chillipeeps has been kind enough to take time to write a few words and show you why she has been such an inspiration to me during my first twelve months in business. Enjoy!

Hello, my name is Claire Mitchell and I am the Inventor of the multi-award winning Chillipeeps Teat.

Claire and the genius Chillipeeps teat

The Chillipeeps teat attaches directly to cartons of ready-made formula and Volvic and Evian water bottles. We also have a Sterilised Teat and are about to launch the Chillipeeps Spouts for 6m+.
We now trade globally and have huge plans for the future to create a real difference for our babies.

The teat and the spout in action

It all began with a real ‘Eureka!’ moment when we had just set off late to a family party with our beautiful baby daughter. I knew I had cartons of ready-made formula in the car but I couldn’t remember if I’d picked up the clean sterilised bottle which I’d painstakingly prepared. I asked my husband if he’d picked it up, he hadn't and tried to convince me I definitely would have. So whilst I made him rummage through the baby bag to check, I ranted ‘Why hasn’t anyone invented a teat that can directly attach to the carton?’ It turned out I had picked up the bottle and off we went to the party.

Six hours later when the party was over and we got into the car, I told Rob I couldn’t stop thinking about it. Rob had already forgotten. ‘Why hasn’t anyone invented a teat that attaches directly to the cartons?’ We discussed it all the way home and after a little bit of research online, realised we may have come up with a good idea.

The result of that 'Eureka!' moment

I contacted Peter Jones from Dragons Den that evening and asked him to get in touch. His automated email response gave me the first steps of advice to contact the Patent Office and from there Chillipeeps was born. Genius!

I first met Abi and her funky Cool Rule Company at a local baby and toddler show, where I had gone to give away some Chillipeeps Teats and Abi had a stand. I was immediately drawn to see what she was up to. The branding was so vibrant and intrigued me as to what it was.

The branding that captured Claire's attention

Once Abi showed me the concept of The Cool Rule Book and her reward charts, I loved it. Having a little one myself, I just got it. I quizzed Abi a bit about what her plans were for the future and taking it to a larger audience and offered her my business card. Abi didn’t contact me straight away, which was a good thing as in the meantime I became a Mums Club Top 100 Business woman and within the 100 found a fabulous contact for Abi.

The Cool Rule Book for parents & toddlers

I hoped Abi would make contact one day and I’d have the opportunity to introduce them. Abi did finally get in touch and I gave her the belief and confidence to think big and I introduced her to my special contact, the Dodo Pad founder Rebecca. Fate works in fabulous ways and Rebecca was a perfect contact for Abi, to advise her on moving to a bigger stage.

Thanks so much Claire . . . it's been great to hear from you. And thank you for all your help and support to get The Cool Rule Company where it is today!

The next blog post is from a very talented paper artist, Poppy Lee. Check it out on Monday 8th July!

If you want to follow Claire and her Chillipeeps journey, use these links:

To find out what The Cool Rule Company can do for you and your toddler, visit


  1. Thank you Abi and all the best with The Cool Rule Company, I think it is a fab concept!

  2. Thanks Claire. I'm so glad to have you as part of the celebrations and you know I'll keep you in contact with everything Cool Rule!